Over 2,000 mentors available, including leaders at Amazon, Airbnb, Netflix, and more. Check it out
Published

11 Best Content Marketing Tools in 2024

Learn more about the best content marketing tools in 2024. Follow the custom recommendations to revamp your marketing efforts and boost ROI.

Growth Marketing Consultant & Founder, GrowthMate

Great content is crucial for a successful marketing plan. It establishes businesses as experts and earns the audience's trust. Studies show that 80% of digital marketers focus on creating content. Check out the tools available to improve your marketing efforts. This article explores instruments and techniques to make your content marketing more effective. Learn about them to get the best results.

Tools for SEO

Ahrefs

Image

Ahrefs is hands down a leading tool for digital marketers, offering key features for boosting online presence. It's known for analyzing backlinks in detail, helping marketers see where they stand and how to improve. With rank tracking and competitor analysis, it gives deep insights into website performance. 

Its Free Keyword Generator quickly suggests thousands of keywords for better content planning. Ahrefs updates data every 15 minutes, ensuring the latest info. Despite its power, it's easy to use for all. Trusted by 64% of SEO pros, Ahrefs is a go-to for making smart decisions and excelling in SEO. 

Tool For Content Planning

Planable

Image

Planable is the leading content collaboration platform for marketing teams to effortlessly plan, create, and analyze content campaigns across channels. Teams can collaborate in real-time, creating content using comments and Planable’s social media AI tool. 

The platform integrates all content types—blogs, newsletters, emails, and social media posts—within its content calendar, offering various viewing options. Collaboration is seamless with contextual comments, accessible even to non-techy team members. 

Approvals are quick, with real-time updates for efficient workflow management. Recently, Planable introduced analytics for smarter, cleaner data insights, empowering informed decisions and optimized content strategies. With Planable, marketing teams can streamline their processes and boost productivity with ease.

Tools for Content Distribution

SocialPilot

Image

SocialPilot makes cross-channel content distribution easy with intuitive and powerful publishing tools for all major social networks. The app is great for automated scheduling, allowing users to plan posts for a consistent content flow. 

With multi-account management, SocialPilot offers a unified dashboard for controlling multiple social media profiles at the same time. Bulk scheduling saves time by allowing users to schedule up to 500 posts at one time across various accounts at once. Performance analytics provide insights into engagement, reach, and clicks, guiding data-driven decisions. 

Content curation integrates RSS feeds, while collaboration tools streamline teamwork and approval workflows. Additionally, you get an AI Assistant to help you create social media posts, along with hashtag suggestions.

The social inbox ensures timely responses and unified conversations, while client management features white-label reports and controlled access.

SocialBee

Image

SocialBee is an AI-powered social media management tool that excels in content distribution. With intuitive content scheduling, categorization, and custom posting schedules, users can strategically distribute content across platforms. 

Its evergreen content recycling and content queues ensure a steady flow of engaging posts, while robust analytics offer insights to optimize strategies. Whether you're a business aiming for brand visibility or a marketer targeting audience engagement, SocialBee streamlines content distribution for success in the dynamic realm of social media.

In addition to its focus on content distribution, SocialBee also offers seamless integration with all the popular social media platforms, simplifying the management of multiple accounts and ensuring a unified presence across channels. Its user-friendly interface and intuitive features make it easy for users to collaborate with team members, schedule campaigns, and monitor performance efficiently. 

CMS

Hubspot

Image

HubSpot is a leading marketing software that offers a bunch of useful tools to help businesses grow. At its core, the Free CRM serves as a centralized hub for managing contacts, deals, and tasks, providing a strong foundation for building customer relationships. 

Hubspot’s Live Chat lets you talk to people visiting your website immediately, which helps turn them into customers. For content creation, they offer the AI Content Writer that generates high-quality content.

With tools like Website Builder, Marketing Hub, and Ads Software, businesses can attract and convert more customers. HubSpot also gives you lots of data and tools to help you make smart decisions and capture leads through email marketing, making it a top pick for businesses that want to succeed online.

Tools For Analytics And Reporting

Iconosquare

Image

Iconosquare revolutionizes social media analytics, offering unmatched insights for marketing teams to thrive. Its features include an intuitive dashboard with 100+ metrics across major platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok. Customizable metrics enable tailored analysis, while dynamic visualizations help in content optimization.  

Export data in various formats for informative presentations and benchmarking against competitors. Automated reporting ensures timely sharing of key insights with stakeholders, enhancing collaboration. Iconosquare makes analyzing social media data easy for everyone, allowing users to access valuable insights effortlessly. By using its top-notch analytics, you can improve your social media strategies and stay ahead of the competition.

Keyhole

Image

Ke­yhole is a powerful tool for analyzing social media and cre­ating reports.  Keyhole lets you find influential accounts and e­ngaging posts as they emerge­ and spot trends to give insights about optimizing outre­ach and engaging audience­s.

This platform assists in identifying important people, conversing about your field and e­ngaging with them for potential team-ups. Its straightforward and adaptable­ searches let you individualize­ monitoring by adding several keywords together. 

Keyhole­ streamlines showcasing your social media e­fforts with pre-made charts and flexible­ Excel files. Its re­ady-made visuals and changeable spre­adsheets simplify displaying results to partne­rs, allowing you to effectively ste­er campaigns.

Tools For Content Team Management

Service Provider Pro

Image

Service Provider Pro is a client portal software designed with content marketing agencies in mind. It facilitates the whole process, from selling the services to collaborating with team members and delivering them to the client. Both parties can log into the client portal to get an overview of work in progress, communicate, and download resources.

Powerful roles make it easy for agency owners to limit their team members' access to the most crucial parts of the business. To make things even smoother, assign specific team members to services, allowing them to start their work as soon as possible. Manage tasks within orders, set deadlines, and manage all team and client communication easily in one single view.

Other Helpful Tools For Content Team

Be.Live

Image

Be.Live­ is a helpful platform for creating fascinating brand messages. This re­source presents a broad varie­ty of personalization choices and dee­p analytics to maximize live broadcasts for differe­nt plans. 

During live­ broadcasts, Be.Live enhance­s viewer participation through tools like the­ Comment Helper and inte­ractive games customized to particular goals. The­se features foste­r a connection betwee­n the audience and pre­senters.

After broadcasting, the­ platform makes it easier to re­use content through its built-in editing fe­atures. Creators can thoughtfully adjust their approache­s over time using helpful analytics. 

Be.Live's all-inclusive­ system creates an outstanding option for broadcaste­rs wanting to provide captivating real-time e­xperiences.

Smartling

Image

Smartling innovates multilingual content management by expediting translations and improving workflows to uplift global consumer experiences. The innovative translation management system pushes boundaries, transcending language barriers and embracing context, tone, and culture for an impactful message everywhere. 

Driven by cutting-edge technology, Smartling automates and enhances the translation process, delivering uniformity, precision, and fast market penetration. Whether it is for websites, mobile applications, or marketing materials, Smartling provides a native experience worldwide.

The easy-to-use interface and strong API enable smooth integration, real-time monitoring, and precise project management. Being a gateway to global communication, Smartling allows speaking to the audience all over the world in a true manner.

Digital Samba

Image

Digital Samba offers a high-quality platform for video conferencing. It allows up to 100 participants in a call with the excellent video quality. Users can enlarge screens, manage participants remotely, and use multiple languages. Collaboration tools like a shared whiteboard and group chat facilitate interactive discussions. 

With an impressive uptime of 99.99%, Digital Samba ensures reliable service. It also provides cloud recording and easy integration into websites. Its commitment to user-friendly interfaces and advanced features establishes it as a premier choice for businesses seeking efficient virtual communication solutions. The API and SDK are extremely user-friendly and provide simplicity across the board. This means quick and easy integration of videos

Why Invest in Content Marketing?

Content marketing investment is a smart move for businesses, offering a bunch of benefits. It engages audiences with valuable content, building trust and encouraging interactions. This not only helps in sharing the brand's message but also in nudging potential customers towards a purchase.

Additionally, it boosts brand visibility, as consistent content creation helps a brand stand out in its industry. It also establishes the brand as a thought leader, making it more recognizable to potential customers. Plus, it's great for SEO, drawing in organic traffic and improving search rankings with keyword-rich content.

It's also more cost-effective than traditional advertising and provides lasting benefits like customer loyalty and repeat business. In general, content marketing is an excellent choice for any business looking to strengthen relationships, increase brand awareness, and grow online.

Summary

Investing in content marketing tools in 2024 is a must for businesses desiring to succeed in digital marketing. These tools empower marketers to deepen audience connections, optimize online presence, streamline content creation, and gain valuable insights.

The showcased tools highlight the dynamic nature of content marketing, offering tailored solutions for diverse needs and objectives. From enhancing SEO performance to refining content planning and fostering global communication, these tools drive growth and success.

As businesses adopt content marketing tools, they position themselves for sustained relevance and prosperity in a competitive landscape. This journey is marked by adaptation, experimentation, and innovation, shaping the future of content marketing in 2024 and beyond.

Find an expert mentor

Get the career advice you need to succeed. Find a mentor who can help you with your career goals, on the leading mentorship marketplace.