How to become a Sales Engineer

Best books to build Sales understanding.

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

The Sales Engineer Manager's Handbook

A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.

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CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

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A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

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Look Me In the Eye

Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that.

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Sales on Rails

This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.

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Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

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SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

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Find more resources

Courses to deepen your Sales skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

The Road to Sales Engineering

In The Road to Sales Engineering, I will walk you step by step through the entire process of fixing up your resume all the way to negotiating your salary and accepting the deal. For the first 20 registrants, you will have weekly access to me as I help you with building your resume, practice interviews and demos, and learn from an experienced SE what Sales Engineering is so that you can get the job that you want.

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Technical Sales: The Role of the Sales Engineer

Salespeople sell the product. Developers build the product. Sales engineers bridge the gap. Sales engineering, also known as technical sales, is an in-demand and well-paid role. But many people don't know the job even exists. This course introduces the role and responsibilities of the sales engineer, along with the main concepts of technical sales. It is designed for salespeople who want to enter Silicon Valley and the engineers who want a more customer-oriented role. Instructor John Care shows how to uncover business problems, link those problems to your solution, and present it to the customer for consideration. He also provides tips for making an effective sales pitch. Start watching to learn more about this exciting new sales career.

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Sales Engineering University

"This is not a traditional university, or school of any kind. I do a lot of teaching, but not for pay. I’m only trying to promote the Craft" said Pat Trainor - the author of The Sales Engineering University.

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Certified Professional Sales Person (CPSP)

Looking to grow in sales? Want to make a lasting change? Then why not do something about it? Change the way your salespeople approach sales, and communicate one-to-one, in a group, in a meeting, presenting, on the phone, in every way. Develop their full potential and enter the new world of sales.

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Business Development & B2B Sales for Startups- Sales Valley

This course will teach you EVERYTHING you need to know to develop more business relationships and generate more sales for your startup whether you’re already familiar with business development & sales or if you’re just getting started.

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meSE Sales Engineer Certification Coursework

Sales Engineers (SE's) are a critical sales team member in many companies worldwide. They are more than just technical experts in their respective industries. Highly successful SE's must build and maintain parallel expertise in "soft-skill" disciplines such as business acumen, presentation skills, building customer relationships, developing an engagement strategy, and having a thorough understanding of the targeted industry. There is a "soft-skill gap" that exists in many Sales Engineering organizations. This "gap" can be the driving difference between a highly successful technical sales organization and a mediocre one. The meSE education and certification program is focused on closing this "gap", enhancing the SE skills in these areas, and proving proficiency.

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Get the guidance you need to become a Sales Engineer

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!