Alexander Estner

As a freelance startup consultant, I help early-stage B2B SaaS founders quickly grow their business from 0€ (pre-revenue) to 1.000.000€ ARR with a powerful Go-to-market (GTM) strategy, focused on Sales, Marketing & Customer Success.🚀

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TOPICS I COVER

Among other things, I help you with:
- Creating your ideal customer profile (ICP)
- Working on positioning, messaging & value proposition
- Choosing the right pricing for your business (pricing model, value metric & packaging)
- Implementing the right sales strategy (sales-led vs. product-led)
- Mastering 2-3 growth channels to continuously generate new deals or/and trials
- Setting up the right tech stack in sales, marketing & customer success
- Building your commercial teams.

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WHAT I PERSONALLY CARE ABOUT:
- Brainstorming new business ideas 💡
- Sustainability, healthy food, and barista coffee ☕.
- Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️
- Books & podcasts about start-ups, leadership, personal development, & positive mindset 📚

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MY PROFESSIONAL BACKGROUND 💻::
Right now, I'm at the beginning of founding my second startup after I left my previous startup (www.strydal.com and www.classcamp.com) in March 2021.

👉 studied business administration (Master) and sports science (Bachelor) at TUM

👉 from 2014 till 2019:
- one of the first 3 employees of Eversports (www.eversports.com) and growing to 100+ employees
- Head of Sales
- Led the European expansion

👉 from 2019-2021: CEO and Co-Founder of Strydal www.strydal.com (rebranded to www.classcamp.com)

I am looking forward to great conversations and inspiring mentoring sessions!

P.S. Receive actionable B2B growth tips straight to your inbox
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